Investing in the right competitive analysis tools is the best first step you can take. The SEO field has evolved significantly over the last five or 10 years. Update your content regularly. As I walked into the room, I saw a beautiful rocking horse for sale . Have you tried eating …

They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Mobile marketing programs take advantage of …

It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. One day it's perfectly OK …

Optimizing your images gives your website an additional chance to be found via image search. In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. Relevance is the key issue when choosing the right keywords. Keep in mind that …

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. What this means for you is you need to truly understand your industry and who is killing it. Having a sitemap for your website plays a crucial role in SEO. It …

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

According to research by Google, smartphone users have a higher buyer intent than desktop users. They're focused and ready to buy. It's your job to be there when they are looking for your products. You can find terms that are driving traffic to your competitors with a tool like Ahrefs …

According to a survey by iProspect, more than 60% of users click on organic search results. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to …

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. The value of using SEO is clear. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part …

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin's algo. Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay …

Doing so is analogous to learning division longhand before you start using a calculator! A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. The five major forms of cognitive strategies are …

Engage with customers over social media, encourage them to comment on your articles and offer "How To..." guides and informative content instead of jumping on the "Why You Need To Buy Our Industry-Leading..." bandwagon. this is done in several forms. If you're only managing one site, there's another way to …

One involves showing consumers the negative consequences of failing to buy a particular brand. With so many available third-party free and paid tools, chances are something already exists that can fulfill your requirements. Authority sites are websites that are known by the industry to offer 'quality' content - such as news …

However, you can find a duplicate content checker quite easily. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. A strong linking structure and other internal SEO best practices can provide that. Change is …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Is your website available in different languages or country …

Your SEO strategy will go a long way for you and your business with the proper maintenance. If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website …

Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. There are …

Search engines are the key to making your site more than a fading mirage in the desert. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Position may be based on product class. The same way you have your staging server password protected …

When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Modern commercial search engines rely on the science of …

Examining your web server logs can help you spot particular trends. It's also important to understand that SEO is not the only way to show up on top of search engines. One of the reasons your ranking is surging might be you are getting a lot of visits from specific …

Domain names ending in .com, .net, or .org are part of the gTLD class. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't …

The most aged of marketing methods is word of mouth, such as referrals from happy customers. There are many different kinds of images which can complement your written content. While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. Generally …

This type of negative word-of-mouth can be devastating. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

Another great example of this URL concept is the keyword phrase "gopher." Go to Google and enter the search term, "gopher." If the URL theory was correct-that you have to own the URL that contains only your keywords-you would expect the first search result to be www.gopher.com. If …

So if you're interested give our team a call today and enquire about our professional training courses. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Why do we need it …

A new group of agencies specializes in developing digital services. Be willing to be wrong (if you are). Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt …