If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Ha!) I spend the majority …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. The basic …

Channel integration is essential when the business sells through additional channels beyond the web. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead …

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting your website's performance. Search engine …

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

It mostly depends on Seo factor which is highly influenced by changing in search engines. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using …

It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. All major search engines use spider …

A site map, normally in XML format, is the treasure map search engines use to index your website. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Content that empathizes with prospective customers' emotions can guide them through their journey …

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often …

Preparing a marketing message to be passed from one consumer to another through digital means, or viral marketing, takes the form of an email or a video posted to a personal blog and passed to other blogs or websites such as YouTube. Technical SEO work has either a direct or …

If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Getting a backlink from an authoritative website will benefit you …

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. A keyword like 'coffee', for example, wouldn't tell you very much …

The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages …

The choice of an agency represents a key component of the advertising management process for many companies. It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. A short click, on the other hand, is …

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. If your …

Preparing your site for link building is one of the most overlooked off-page optimization aspect. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Direct-marketing agencies handle every aspect …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Company leaders expect advertising agencies to produce tangibleoutcomes. When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most …

The user value of this content is rather limited. Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. Leads …

The best and cheapest form of advertising is word of mouth. This could be something as simple and generic as 'coffee'. If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as …

Today, in order to create an attractive and appealing landing page, you must invest in the page's design. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. So …