Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. A repeated message may cause an individual to become …

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. How do you find people who value SEO enough to pay your prices? Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via …

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer …

Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can …

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Analysis of meta sets/keywords, visible text and code to deter Further, purchasing a standardized global brand may be …

Content must convey sentiment for people to be able to empathize and connect with it. You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs …

There are two ways to appear in Google search results: organic and sponsored. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order - sustainable rankings will last for years. Attitudes develop in other ways. What are the key purposes of a SWOT …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Most web browsers support various versions of HTML or associated web-related protocols. A visual ad places the greatest emphasis on a picture or the …

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're …

Test your website at different screen resolutions. That is what it's all about. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. In the current fast paced world, more and more people depend upon the internet and mobile applications for …

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It's hard to tell exactly how much your company should invest in this line of marketing. You'd like to have a full-blow SEO campaign so …

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. In some cases, you may never get there - don't be afraid to shift your focus to other …

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. A marketing analysis provides a comprehensive review of the marketing program. A site can never have enough content. There …

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. The goal remains the same: to coordinate marketing efforts across all platforms. In countries where internet systems allow the free flow of messages, a marketing piece designed for …

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Users will no longer tolerate slow performance in a website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. The truth …

Singleword domain names can sell for millions of dollars. In terms of the amount of time an individual devotes to the external search process, an unusual phenomenon occurs. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines …

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. If any affiliates or vendors violate these terms, you have …

The low resolution of computer screens causes eyestrain. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. In order to rank highly in SERPs, the search engines must see your website's content as being …

Your evergreen post will be the ultimate resource for the topic you cover. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you …

The hardest hit sites were article directories and press release sites. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Create great content. Google's reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will …

Cookies placed on the individual's computer track the data points as he moves from site to site. To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. Based on your goals, you can build searcher personas that …

Customer engagement programs often utilize digitaland social media and have become part of the total integratedmarketing approach. Ongoing addition and modification of keywords and website con The internet has tons of link rots in the form of errors emanating from expired hosting, messes during site transfers, hyperlink and typing mistakes …

Strong brands convey the most compelling benefits of the product, elicit proper consumer emotions, and help create loyalty. Each message should fit a country's language and culture. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. A focused crawler crawls the web looking …

The best practice for internal linking is to link to your main category pages from your website's homepage. Backlinks refer to any inbound link to your website, which is when another site links to yours. The length of your posts is also an important consideration. Back in the days of …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Some services such as finance (not financial), transportation, and shipping offer a variety of uses to individual businesses. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Use keywords relevant to …

Your competitors' online buzz activities can also give you a clue about what's effective. Can you go learn the basics of SEO? Powerful product descriptions encourage people to buy. That's also information to keep under your hat.

People still ask me about quality and its importance today

As your site grows, so will your technical requirements to support the accompanying influx of new visitors. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must …

What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too …