How to focus on gateway sites

Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for improving your site's ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site's rank are so you can focus your efforts on the issues that …

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The death of citations

If you create high-quality pieces of informative content on your website page-to-page, you will rank. Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. When you build backlinks, you have to be very …

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One element of your strategy should look at link exchanges

The way in which consumers search with be noticeably changed by digital assistants. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to …

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Take the stress out of scraping

Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Kiting internet trends is one of the most exciting things search marketers do. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. If your current website isn't using HTTPS …

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Think about mobile search from the start

Too few exposures means the advertiser might fail to attain its intended objectives. It's important that we outline what we classify as a website migration before moving forward. Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective …

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Start simple, but don't forget splogs

Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it …

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Education is the best legacy when it comes to scraping

Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same …

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Why most people will never be great at authority sites

Google Suggest is both a blessing and a curse when it comes to SEO. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. Digital strategies incorporate multiscreen formats. There are domains which are better to receive …

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The Implementation Phase

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously thought possible. By …

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Invest in anchor text

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Building links is one thing, but you can also earn links if you put out great content. Consumer groups that can be segmented include those identified by …

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Is time up for SEO?

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Search engines no longer value pages filled with targeted keywords. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors …

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Are search volumes affected by reporting

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. An increasing number of consumers have purchased software that blocks all forms of advertising. Using social media for your business has numerous benefits, but it's never been more …

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Identify What's Working and What Isn't with regards to doorway sites

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Choosing an agency begins with the development of quality selection criteria. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your …

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Lets talk about the SEO elephant in the room

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. First of all, it is assumed that you have a huge theoretical knowledge and then you …

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Link Building

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Proof That RSS feeds Is Exactly What You Are Looking For

They spend promotional dollars carefully. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. On page SEO deals with making sure Google can find …

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Unheard ways to achieve success with page rank

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Making improvements is imperative to customer satisfaction. Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. On regular pages and posts …

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Backlinks just to your homepage

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of …

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Who else wants to know the mystery behind doorway sites ?

Communications goals differ depending on the stage in the buying process. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Topical search engines …

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How to deal with RSS feeds

SEO has the potential to promote companies, without them having to pay anything extra for advertising. In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. The voice can be one of an authority …

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