And successful content starts at the top

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. If you're anything like me, then you're looking to understand why certain things work the way they do. Customers who enjoy shopping undertake …

more ...


Quality over quantity when it comes to SERPs

Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to …

more ...

Bucket brigades based on link building

One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing …

more ...

Start simple, but don't forget keywords

Optimise your website content for the best organic reach possible. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if …

more ...

What everyone ought to know about html

The most important targeting decision is to figure out who the target actually is. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will …

more ...

When auditing your site, take time to think about web crawlers

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. If you're anything like me, then you're looking to understand why certain things work the …

more ...

Winning marketing tactics for walled garden sites

For example, there's social media, but there's also social bookmarking. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. You can do this by installing …

more ...

Beginner's guide to web 2.0

The content and physical piece of the puzzle is referred to as on-page SEO. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually …

more ...

Fascinating html tactics that can help your business grow

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

more ...

Follow a consistent cadence towards 301 redirects

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Lots of repeat customers will pay more to have special privileges. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

more ...

Lets look at our approach to trust rank

In recent years, some media companies have designed computer models to optimize reach and frequency. Absolutely, you can use online guerrilla techniques for B2B marketing. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Your …

more ...

Ridiculous rules about RSS feeds

You need to take full advantage of the opportunity and capture those leads. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Make it as easy as possible for users to go from general content to the more specific …

more ...

The gateway sites mystery revealed

No doubt you will already be engaging in social media in some form to promote your business so you Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially …

more ...

What your mum didn't tell you about dynamic pages

News articles can never be evergreen because they have an end date and refer to current events. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. When …

more ...

Can comment spam really make a difference?

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. How can you base your SEO if you are not aware of the playing field? Today's consumers and businesses rely on the internet to research …

more ...

How to reinvent SEM without looking like an amateur

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. If your site isn't mobile optimized, you're at a serious search disadvantage. And the result of this is that you end up having to learn through …

more ...



Understand about walled garden sites

esting out new tools is one of my favorite things to do. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Keep …

more ...

How to deal with URLs

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. Now, users are accustomed to using long tail keyword searches or several words strung …

more ...

I don't want to spend this much time on html . How About You?

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. SEO is something that is constantly evolving and changing. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a …

more ...


The infamy behind search queries

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Search Engine Optimization, or SEO, is an integral part of any …

more ...

Warning: These mistakes could destroy your mobile search

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

more ...