Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. When a brand fails to work on …

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way. Links with over optimized anchor text in articles or press releases distributed on …

Higher rankings in the first few results are critical to visibility. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Instead of simply copying these phrases, youull write your content with the intent to …

Keyword Stuffing has no positive SEO effect. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first …

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Search Engine Optimization, or SEO, is an integral part of any …

There are a number of factors or signals of growth other than what you can see in search results. The search field of practice introduces analytical thinking with creativity and a dash of data. It's also recommended to disallow search bots from crawling internal search result pages within the /robots …

Some organizations choose to silo web development from marketing, which is a mistake. One of the most important factors to consider when looking at a potential link is its relevancy. Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. It's like riffing …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Sitemaps serve two purposes. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating …

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Here, a text that is as descriptive as possible …

Art meets science. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations …

Communications goals differ depending on the stage in the buying process. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Topical search engines …

Your competitors' online buzz activities can also give you a clue about what's effective. Can you go learn the basics of SEO? Powerful product descriptions encourage people to buy. That's also information to keep under your hat.

People still ask me about quality and its importance today

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is …

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Narrow down your focus - and you'll avoid low conversion rates. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' …

Another great example of this URL concept is the keyword phrase "gopher." Go to Google and enter the search term, "gopher." If the URL theory was correct-that you have to own the URL that contains only your keywords-you would expect the first search result to be www.gopher.com. If …

They figure out what your website is all about by crawling the content. SEO analysis is a tool for people to study how they might improve a given website's ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and …

SEO has the potential to promote companies, without them having to pay anything extra for advertising. In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. The voice can be one of an authority …

Hreflang for example. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Local partners can be marketing research firms or advertising firms that are familiar with the local language and culture. These engines use algorithms to decide what pages will appear …

So if you're interested give our team a call today and enquire about our professional training courses. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Why do we need it …

Today, in order to create an attractive and appealing landing page, you must invest in the page's design. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. So …

Follow our golden rule first though - keep it simple. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a …

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

A new group of agencies specializes in developing digital services. Be willing to be wrong (if you are). Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt …

As your site grows, so will your technical requirements to support the accompanying influx of new visitors. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must …

What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too …

reate Unique, Relevant And Valuable Content For Your Website! SEO helps businesses by allowing them to attract more customers to their website and if it's done right - attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any …