Why your digital marketing strategy should centre around rankings

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is …

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Winning tactics for cloaking

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Narrow down your focus - and you'll avoid low conversion rates. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' …

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Double Your Profit With These Tips on nofollow links

They figure out what your website is all about by crawling the content. SEO analysis is a tool for people to study how they might improve a given website's ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and …

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How to deal with RSS feeds

SEO has the potential to promote companies, without them having to pay anything extra for advertising. In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. The voice can be one of an authority …

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How to really understand SEO campaigns

Hreflang for example. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Local partners can be marketing research firms or advertising firms that are familiar with the local language and culture. These engines use algorithms to decide what pages will appear …

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Increase Organic Traffic by the manipulation of plugins

So if you're interested give our team a call today and enquire about our professional training courses. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Why do we need it …

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Learn to do SERPs like a pro

Today, in order to create an attractive and appealing landing page, you must invest in the page's design. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. So …

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Reasons that marketers love rankings

Follow our golden rule first though - keep it simple. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a …

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We've reached a tipping point when it comes to SERPs

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

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We've reached a tipping point when it comes to googlebot crawlers

A new group of agencies specializes in developing digital services. Be willing to be wrong (if you are). Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt …

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We've reached a tipping point when it comes to onsite SEO

As your site grows, so will your technical requirements to support the accompanying influx of new visitors. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must …

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When auditing your site, take time to think about link bait

What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too …

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Why has comment spam been so popular?

reate Unique, Relevant And Valuable Content For Your Website! SEO helps businesses by allowing them to attract more customers to their website and if it's done right - attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any …

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