When buying domain names, you should separate it from the process of buying a hosting service. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience …

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Users will no longer tolerate slow performance in a website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. The truth …

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. The fact remains that knowledge of …

Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. Local advertising and marketing agencies continue to play important roles in representing small businesses. With your website already cleaned up and shining with outstanding quality content and …

Singleword domain names can sell for millions of dollars. In terms of the amount of time an individual devotes to the external search process, an unusual phenomenon occurs. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines …

Your SEO strategy will go a long way for you and your business with the proper maintenance. If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website …

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Google's Search Console (previously known as Webmaster Tools) and Analytics …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the …

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. If any affiliates or vendors violate these terms, you have …

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. Now, users are accustomed to using long tail keyword searches or several words strung …

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. SEO is something that is constantly evolving and changing. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a …

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. It …

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. If your …

Putting keywords into title tags and h1s, h2s, h3s. The growing use of online reviews by consumers has led to an increase in websites devoted to providing them. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the …

Collocation makes sense when you have nonstandard applications requiring fast Internet connections that only you know how to manage. The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or …

Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. There are …

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. SEO does have its quirks and is a long-term commitment. Rather than how much is spent, how well money has been allocated and how effectively the marketing campaign retains customers and …

Search engines are the key to making your site more than a fading mirage in the desert. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Position may be based on product class. The same way you have your staging server password protected …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Web analytics are used to develop behavior-targeted email campaigns. Increasing sales should be viewed as a by- If it does, you will …

Preparing your site for link building is one of the most overlooked off-page optimization aspect. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Direct-marketing agencies handle every aspect …

Industry giants can run hundreds of different websites with millions of web pages. New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. All other metrics being equal, would you rather have a …

The low resolution of computer screens causes eyestrain. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. In order to rank highly in SERPs, the search engines must see your website's content as being …

Your evergreen post will be the ultimate resource for the topic you cover. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you …

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. I have long believed in the power of organic SEO (organic meaning natural and not paid). I've been using it …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Company leaders expect advertising agencies to produce tangibleoutcomes. When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read …

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. SEO strategies and methods aim to improve that visibility. Additional information lowers the chances of making a mistake in the purchase selection. There's just so many different variables …

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. This causes search engines to update their URLs while passing link equity from the …

When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Modern commercial search engines rely on the science of …

The hardest hit sites were article directories and press release sites. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Create great content. Google's reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will …

Cookies placed on the individual's computer track the data points as he moves from site to site. To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. Based on your goals, you can build searcher personas that …

Customer engagement programs often utilize digitaland social media and have become part of the total integratedmarketing approach. Ongoing addition and modification of keywords and website con The internet has tons of link rots in the form of errors emanating from expired hosting, messes during site transfers, hyperlink and typing mistakes …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. Product-specific research involves identifying key product characteristics that become selling points. The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Many free hosts are available on the Internet …

The title tag is a webpage's second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. SEO is a time consuming effort which most people running an online business do not have. Would you refer this website to a friend or …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most …

Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). TLDs that do not …

Examining your web server logs can help you spot particular trends. It's also important to understand that SEO is not the only way to show up on top of search engines. One of the reasons your ranking is surging might be you are getting a lot of visits from specific …

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can …

Strong brands convey the most compelling benefits of the product, elicit proper consumer emotions, and help create loyalty. Each message should fit a country's language and culture. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. A focused crawler crawls the web looking …

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO …