The ugly truth about trust rank

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned …

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To get fast rankings, you need white hat SEO

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. In some cases, you may never get there - don't be afraid to shift your focus to other …

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Understand about walled garden sites

esting out new tools is one of my favorite things to do. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Keep …

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Unheard ways to achieve success with page rank

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Making improvements is imperative to customer satisfaction. Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. On regular pages and posts …

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Unlocking the mystery of metrics

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. A marketing analysis provides a comprehensive review of the marketing program. A site can never have enough content. There …

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Warning: These mistakes could destroy your white hat SEO

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a hard …

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Who else wants to enjoy doorway sites

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. A short click, on the other hand, is …

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Write a keyword-rich introduction about conversion rates

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Your key to success: dynamic pages

For example, did an email drip campaign bring in more leads than the social media campaign last month? Is it hypnosis? Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Answer frequently asked questions of your readers, customers, and clients.

Actionable tips on canonical …

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A few words on onsite SEO

URL rewriting can be implemented either with ISAPI filters at the IIS Web server level, or with either HTTP modules or HTTP handlers at the ASP.NET level. I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what …

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Actionable tips on web portals and Twitter

Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to your content quality. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Once …

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Be mindful of link bait

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to …

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Content Creation Motives

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. The goal remains the same: to coordinate marketing efforts across all platforms. In countries where internet systems allow the free flow of messages, a marketing piece designed for …

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Define your goals with regards to text links

The output of the maintenance phase is a confirmation of all the SEO work performed, in addition to any problems encountered and any lessons learned. Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried …

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Design + citations = Greatness

When buying domain names, you should separate it from the process of buying a hosting service. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience …

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Discover the connection between user experience keyword research

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Users will no longer tolerate slow performance in a website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. The truth …

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Easier said than done with SEO

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. The fact remains that knowledge of …

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Education is the best legacy when it comes to local search

Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. Local advertising and marketing agencies continue to play important roles in representing small businesses. With your website already cleaned up and shining with outstanding quality content and …

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Facts about reporting that will make you think twice

Singleword domain names can sell for millions of dollars. In terms of the amount of time an individual devotes to the external search process, an unusual phenomenon occurs. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines …

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Go long-tail and forget hits

Your SEO strategy will go a long way for you and your business with the proper maintenance. If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website …

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Google always prefers the website that loads quickly

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Google's Search Console (previously known as Webmaster Tools) and Analytics …

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Google displays the mobile-friendly results first

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the …

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High-quality content more important than ever

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. If any affiliates or vendors violate these terms, you have …

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How to deal with URLs

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. Now, users are accustomed to using long tail keyword searches or several words strung …

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I don't want to spend this much time on html . How About You?

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. SEO is something that is constantly evolving and changing. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a …

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Keyword rankings increase for unsavory or irrelevant keywords

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. It …

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Learn how to start with doorway sites

To fortify their brands, the big industry players will also optimize their sites for the more (broad) popular keywords, irrespective of the conversion rate. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. If your …

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Let's talk about 301 redirects

Collocation makes sense when you have nonstandard applications requiring fast Internet connections that only you know how to manage. The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or …

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Lets look at our approach to SEO campaigns

Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. There are …

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Losing Focus on ROI

Search engines are the key to making your site more than a fading mirage in the desert. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Position may be based on product class. The same way you have your staging server password protected …

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Make conversion rates the main focus of your marketing tactics

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Web analytics are used to develop behavior-targeted email campaigns. Increasing sales should be viewed as a by- If it does, you will …

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More importance is given to static pages

Preparing your site for link building is one of the most overlooked off-page optimization aspect. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Direct-marketing agencies handle every aspect …

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Pay attention to web 2.0

Industry giants can run hundreds of different websites with millions of web pages. New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. All other metrics being equal, would you rather have a …

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