In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating …

One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing …

There are two ways to appear in Google search results: organic and sponsored. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order - sustainable rankings will last for years. Attitudes develop in other ways. What are the key purposes of a SWOT …

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank …

This can be termed as thin content. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. Matching - Existing and New Content Our approach …

A site map, normally in XML format, is the treasure map search engines use to index your website. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Content that empathizes with prospective customers' emotions can guide them through their journey …

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria …

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the first issue. JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. To know whether …

Learning means excitement for your brain; think of it as a data party. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. International challenges in social media …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Most web browsers support various versions of HTML or associated web-related protocols. A visual ad places the greatest emphasis on a picture or the …

Optimise your website content for the best organic reach possible. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone …

It's been consistent with Google's message. Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Aside from …

The most important targeting decision is to figure out who the target actually is. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will …

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. If you're anything like me, then you're looking to understand why certain things work the …

Mobile is becoming more popular every year. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. SEO can be defined as an aggregate of all the work …

For example, there's social media, but there's also social bookmarking. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. You can do this by installing …

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. User signals are behavioral patterns of users which …

The content and physical piece of the puzzle is referred to as on-page SEO. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually …

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Make sure that your website is structured in a way that is friendly to search engines. If it's tough for a search engine to crawl …

Although some elements are common to both SEO and SEM, PPC advertising is much easier to implement and can achieve immediate results, usually in the form of getting visitors to see your website in a matter of minutes. But don't let that scare you. The old times when all types …

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're …

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Avoid elements that annoy visitors. You might think that a cool pop-up will …

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Meta descriptions don't carry as much value as they used to, but they still have an important …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Lots of repeat customers will pay more to have special privileges. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

The creation of effective link bait boosts traffic and leads to higher rankings. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute …

Test your website at different screen resolutions. That is what it's all about. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. In the current fast paced world, more and more people depend upon the internet and mobile applications for …

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent …

Custom development takes time. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics …

In the case of marketing, this comprehension centers on the benefits of the good or service. Generic message strategies help stimulate brand awareness. You want to make sure you're covering topics to the best of your ability and staying away from "thin" content that does not provide any value to …

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often …

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Building links is one thing, but you can also earn links if you put out great content. Consumer groups that can be segmented include those identified by …

According to research by Google, smartphone users have a higher buyer intent than desktop users. They're focused and ready to buy. It's your job to be there when they are looking for your products. You can find terms that are driving traffic to your competitors with a tool like Ahrefs …

Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that consumers find valuable and that helps you build a more sustainable business over time. Well, ours is an imperfect world, and, as you might have …

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Search engines no longer value pages filled with targeted keywords. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors …

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Linking internally is equally important. As in, interlinking the pages on your own website. The creation of relevant and competitive …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

According to a survey by iProspect, more than 60% of users click on organic search results. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to …