Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that consumers find valuable and that helps you build a more sustainable business over time. Well, ours is an imperfect world, and, as you might have …

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Search engines no longer value pages filled with targeted keywords. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors …

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Linking internally is equally important. As in, interlinking the pages on your own website. The creation of relevant and competitive …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

According to a survey by iProspect, more than 60% of users click on organic search results. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to …

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

In recent years, some media companies have designed computer models to optimize reach and frequency. Absolutely, you can use online guerrilla techniques for B2B marketing. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Your …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. The value of using SEO is clear. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part …

It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Gut, brain, intuition, emotional …

You need to take full advantage of the opportunity and capture those leads. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Make it as easy as possible for users to go from general content to the more specific …

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It's hard to tell exactly how much your company should invest in this line of marketing. You'd like to have a full-blow SEO campaign so …

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. What are your general and specific expectations? SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on …

Use simple textual links with relevant keyword-rich anchor text. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are …

No doubt you will already be engaging in social media in some form to promote your business so you Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially …

Preparing a marketing message to be passed from one consumer to another through digital means, or viral marketing, takes the form of an email or a video posted to a personal blog and passed to other blogs or websites such as YouTube. Technical SEO work has either a direct or …

If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Getting a backlink from an authoritative website will benefit you …

Search engine algorithms are continually updated to produce better results. Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. The algorithms of search engines are always changing, and many web owners have suffered from various …

Then, the IMC program can be designed to influence consumer thinking. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs …

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick …

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your …

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin's algo. Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay …

Some of the most historic cases of explosive growth hacking success involved input into product development as well. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads-and you won't be able to continuously improve your …

News articles can never be evergreen because they have an end date and refer to current events. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. When …

Doing so is analogous to learning division longhand before you start using a calculator! A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. The five major forms of cognitive strategies are …

Clients have often asked me if it's OK to ask for reviews from customers. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot …

Engage with customers over social media, encourage them to comment on your articles and offer "How To..." guides and informative content instead of jumping on the "Why You Need To Buy Our Industry-Leading..." bandwagon. this is done in several forms. If you're only managing one site, there's another way to …

One involves showing consumers the negative consequences of failing to buy a particular brand. With so many available third-party free and paid tools, chances are something already exists that can fulfill your requirements. Authority sites are websites that are known by the industry to offer 'quality' content - such as news …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Only then you will have a qualified traffic for your online business. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. An increasing number of consumers have purchased software that blocks all forms of advertising. Using social media for your business has numerous benefits, but it's never been more …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. If you know how, at least. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. How can you base your SEO if you are not aware of the playing field? Today's consumers and businesses rely on the internet to research …

Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. You do want to prioritize your keywords, but Google understands variations. They've built …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only that, but overusing keywords can create content that Google considers to be "thin". As a result, about 70 percent of consumerssay friends and families are a …

However, you can find a duplicate content checker quite easily. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. A strong linking structure and other internal SEO best practices can provide that. Change is …

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …