Winning marketing tactics for walled garden sites

For example, there's social media, but there's also social bookmarking. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. You can do this by installing …

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Beginner's guide to web 2.0

The content and physical piece of the puzzle is referred to as on-page SEO. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually …

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Can a techie truly understand canonical URLs

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Make sure that your website is structured in a way that is friendly to search engines. If it's tough for a search engine to crawl …

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Create a search marketing strategy based on LSI

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're …

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Establish your position regarding nofollow links

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Avoid elements that annoy visitors. You might think that a cool pop-up will …

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Fascinating html tactics that can help your business grow

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Find out more about web crawlers

Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Meta descriptions don't carry as much value as they used to, but they still have an important …

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Follow a consistent cadence towards 301 redirects

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Lots of repeat customers will pay more to have special privileges. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

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Go long-tail and forget duplication

The creation of effective link bait boosts traffic and leads to higher rankings. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute …

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Here is your opportunity to write something and rank

Test your website at different screen resolutions. That is what it's all about. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. In the current fast paced world, more and more people depend upon the internet and mobile applications for …

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How to survive your first encounter with forums

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent …

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How to survive your first encounter with keyword research

Custom development takes time. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics …

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I urge you to think about trust rank

In the case of marketing, this comprehension centers on the benefits of the good or service. Generic message strategies help stimulate brand awareness. You want to make sure you're covering topics to the best of your ability and staying away from "thin" content that does not provide any value to …

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Identify the marketing metrics most relevant to your business

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often …

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Invest in anchor text

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Building links is one thing, but you can also earn links if you put out great content. Consumer groups that can be segmented include those identified by …

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Invest in the brand

According to research by Google, smartphone users have a higher buyer intent than desktop users. They're focused and ready to buy. It's your job to be there when they are looking for your products. You can find terms that are driving traffic to your competitors with a tool like Ahrefs …

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Is time up for SEO?

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Search engines no longer value pages filled with targeted keywords. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors …

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It's a win-win strategy with an emphasis on Google algorithms

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Linking internally is equally important. As in, interlinking the pages on your own website. The creation of relevant and competitive …

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Latest developments in stickiness

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

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Learn to do bounce rates like a pro

According to a survey by iProspect, more than 60% of users click on organic search results. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to …

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Lets look at our approach to trust rank

In recent years, some media companies have designed computer models to optimize reach and frequency. Absolutely, you can use online guerrilla techniques for B2B marketing. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Your …

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Little nuances add up when it comes to SEO success

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Online marketing changes quickly when it comes to SEO

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. The value of using SEO is clear. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part …

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Remember that organic links make the web go round

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Gut, brain, intuition, emotional …

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Ridiculous rules about RSS feeds

You need to take full advantage of the opportunity and capture those leads. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Make it as easy as possible for users to go from general content to the more specific …

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SEO for Mindshare/Branding

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It's hard to tell exactly how much your company should invest in this line of marketing. You'd like to have a full-blow SEO campaign so …

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The best advice I've listened to about SEO

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. What are your general and specific expectations? SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on …

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The death of comment spam

Use simple textual links with relevant keyword-rich anchor text. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are …

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The gateway sites mystery revealed

No doubt you will already be engaging in social media in some form to promote your business so you Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially …

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The worst advice I've heard about walled garden sites

Search engine algorithms are continually updated to produce better results. Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing …

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Things your competitors know about googlebot crawlers

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. The algorithms of search engines are always changing, and many web owners have suffered from various …

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Things your competitors know about organic links

Then, the IMC program can be designed to influence consumer thinking. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs …

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