Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your …

News articles can never be evergreen because they have an end date and refer to current events. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. When …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. How can you base your SEO if you are not aware of the playing field? Today's consumers and businesses rely on the internet to research …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

Make sure your backlinks appear to be natural. Don't ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Sometimes called curation blogging, content …

A "backlink" is one of the most used words in the world of search engine optimization (SEO). My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Are …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Is there ample feedback? While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you …

Advertisers utilize several persuasion methods. Intriguing, different, and unique advertising captures attention and can inspire talk among people. They may have value for someone looking for a particular news report from an earlier period. That's why you need a professional SEO company to ensure that you don't fall into copywriting …

Majestic's Trust Flow is representative of link relevancy and 'trust'. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a "How to find organic foods" he or she will get a different results page than if …

Backlinks can bring in highly targeted, valuable traffic from referring websites. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and …

I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have …

Singleword domain names can sell for millions of dollars. In terms of the amount of time an individual devotes to the external search process, an unusual phenomenon occurs. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines …

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. Now, users are accustomed to using long tail keyword searches or several words strung …

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. SEO is something that is constantly evolving and changing. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a …

Collocation makes sense when you have nonstandard applications requiring fast Internet connections that only you know how to manage. The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or …

Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. There are …

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. SEO does have its quirks and is a long-term commitment. Rather than how much is spent, how well money has been allocated and how effectively the marketing campaign retains customers and …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Company leaders expect advertising agencies to produce tangibleoutcomes. When building your content, it's important to remember to give the crawlers enough to bite into. A hundred words typically isn't enough copy for these crawlers to read …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most …

The best and cheapest form of advertising is word of mouth. This could be something as simple and generic as 'coffee'. If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as …

The most aged of marketing methods is word of mouth, such as referrals from happy customers. There are many different kinds of images which can complement your written content. While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. Generally …

This type of negative word-of-mouth can be devastating. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In …

It's important to get the basics right and that means proof reading every page before it gets published. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. This is where most online advertisements are charged by …

Once a company adopts SEO as part of its online strategy, everything becomes easier. You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about …

SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works. The numerical weight …

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way. Links with over optimized anchor text in articles or press releases distributed on …

There are a number of factors or signals of growth other than what you can see in search results. The search field of practice introduces analytical thinking with creativity and a dash of data. It's also recommended to disallow search bots from crawling internal search result pages within the /robots …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Here, a text that is as descriptive as possible …

Your competitors' online buzz activities can also give you a clue about what's effective. Can you go learn the basics of SEO? Powerful product descriptions encourage people to buy. That's also information to keep under your hat.

People still ask me about quality and its importance today

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Narrow down your focus - and you'll avoid low conversion rates. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' …

SEO has the potential to promote companies, without them having to pay anything extra for advertising. In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. The voice can be one of an authority …

Hreflang for example. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Local partners can be marketing research firms or advertising firms that are familiar with the local language and culture. These engines use algorithms to decide what pages will appear …

What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too …

reate Unique, Relevant And Valuable Content For Your Website! SEO helps businesses by allowing them to attract more customers to their website and if it's done right - attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any …