Does Bing really care about page speed

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Google Trends - Another free tool from the ever-generous Google. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as …

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Answered - your burning questions about web portals

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that …

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Cracking the stickiness code

We've all experienced the frustration of a slow-loading site. And there's plenty of evidence showing slow-loading sites perform less well. The data and metrics are valuable because they give you insight into your customers: In other words, for Google's website crawlers to identify your content and consequently have it displayed …

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Myths and misconceptions about keywords

Optimizing your images gives your website an additional chance to be found via image search. In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. Relevance is the key issue when choosing the right keywords. Keep in mind that …

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Quality over quantity when it comes to SERPs

Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to …

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The Implementation Phase

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously thought possible. By …

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Bucket brigades based on link building

One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing …

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Go long-tail and forget SEM

This can be termed as thin content. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. Matching - Existing and New Content Our approach …

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Learn how to start with domain authority

A site map, normally in XML format, is the treasure map search engines use to index your website. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Content that empathizes with prospective customers' emotions can guide them through their journey …

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OneRiot Real-Time Search

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

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Can a techie truly understand canonical URLs

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Make sure that your website is structured in a way that is friendly to search engines. If it's tough for a search engine to crawl …

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Create a search marketing strategy based on LSI

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're …

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How to survive your first encounter with keyword research

Custom development takes time. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics …

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Identify the marketing metrics most relevant to your business

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often …

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It's a win-win strategy with an emphasis on Google algorithms

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. Linking internally is equally important. As in, interlinking the pages on your own website. The creation of relevant and competitive …

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Latest developments in stickiness

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

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The gateway sites mystery revealed

No doubt you will already be engaging in social media in some form to promote your business so you Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially …

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Things your competitors know about organic links

Then, the IMC program can be designed to influence consumer thinking. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs …

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Are search volumes affected by reporting

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. An increasing number of consumers have purchased software that blocks all forms of advertising. Using social media for your business has numerous benefits, but it's never been more …

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Carve out time for concentrating on non reciprocal links

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only that, but overusing keywords can create content that Google considers to be "thin". As a result, about 70 percent of consumerssay friends and families are a …

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Link Building

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Write a keyword-rich introduction about conversion rates

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Be mindful of link bait

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to …

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Content Creation Motives

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. The goal remains the same: to coordinate marketing efforts across all platforms. In countries where internet systems allow the free flow of messages, a marketing piece designed for …

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Define your goals with regards to text links

The output of the maintenance phase is a confirmation of all the SEO work performed, in addition to any problems encountered and any lessons learned. Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried …

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Discover the connection between user experience keyword research

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Users will no longer tolerate slow performance in a website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. The truth …

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Easier said than done with SEO

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. The fact remains that knowledge of …

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Ridiculous rules about domain authority

Your evergreen post will be the ultimate resource for the topic you cover. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you …

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Who else wants to be successful with trust rank

Examining your web server logs can help you spot particular trends. It's also important to understand that SEO is not the only way to show up on top of search engines. One of the reasons your ranking is surging might be you are getting a lot of visits from specific …

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