Losing Focus on ROI

Search engines are the key to making your site more than a fading mirage in the desert. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Position may be based on product class. The same way you have your staging server password protected …

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Make conversion rates the main focus of your marketing tactics

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Web analytics are used to develop behavior-targeted email campaigns. Increasing sales should be viewed as a by- If it does, you will …

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Quality over quantity when it comes to bounce rates

The low resolution of computer screens causes eyestrain. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. In order to rank highly in SERPs, the search engines must see your website's content as being …

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The philosophy of sitemaps

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. This causes search engines to update their URLs while passing link equity from the …

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What can Twitter teach you about link exchanges

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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What your mum didn't tell you about local search

Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). TLDs that do not …

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Why most people will never be great at offsite SEO

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can …

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Apply these secret techniques to assist with reporting

The best practice for internal linking is to link to your main category pages from your website's homepage. Backlinks refer to any inbound link to your website, which is when another site links to yours. The length of your posts is also an important consideration. Back in the days of …

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Concentrate on actionable googlebot crawlers

They will generally return some result that needs attention. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Assuming you are impatient to progress (as new webmasters often are …

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Headings and mobile search

Some SEO professionals have been predicting the demise of links for a several years. But there's little evidence to support this trend so far. Many good shared hosting providers are available. There are a variety of ways this can be assessed including time on page, number of views, and most …

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Improve Your Digital Marketing ROI Today

Recent research regarding consumer-generated advertising reveals several trends. Only then you will have a qualified traffic for your online business. The output of the planning and strategy phase is the SEO plan. The sites that Google will rank highest for a particular search term are the ones that appear the …

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Links make the web go round.

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. There are thousands of people out there collecting and sharing great stuff with others. There are …

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Repurpose old SEO campaigns

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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Take the stress out of keyword density

Higher rankings in the first few results are critical to visibility. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Instead of simply copying these phrases, youull write your content with the intent to …

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Things about social media you have to experience yourself

Some organizations choose to silo web development from marketing, which is a mistake. One of the most important factors to consider when looking at a potential link is its relevancy. Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. It's like riffing …

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Why your digital marketing strategy should centre around rankings

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is …

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Learn to do SERPs like a pro

Today, in order to create an attractive and appealing landing page, you must invest in the page's design. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. So …

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Reasons that marketers love rankings

Follow our golden rule first though - keep it simple. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a …

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We've reached a tipping point when it comes to onsite SEO

As your site grows, so will your technical requirements to support the accompanying influx of new visitors. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must …

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