Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). They place a lot of emphasis on inbound links as well as other factors like the authority of those links. Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly.
The best advice I've listened to about walled garden sites
Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. As a business owner, you Do your homework! The primary resources are all available here. Its as simple as your ABC's want your site to show up in results when it's highly relevant to the user. When you run a business, you can easily focus too much attention on cutting costs instead of making sure that every dollar you spend signifies more than a dollar in return. What would you type into a search engine to find your business website or page?
Take a customer focused approach to walled garden sites
That is, the subject performs the action rather than receives it. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. The diminishing impact of online advertising and the high percentage of ads that are never viewed have led many advertisers to bank on new technologies designed to increase response rates and detect fraud. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it.
Things to avoid when dealing with authority sites
Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. The SEO process is always in motion. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. According to Gaz Hall, a Technical SEO from SEO York: "Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak."
We've reached a tipping point when it comes to SERPs
It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Have you ever dreamed about PNS for this? If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their trust - and it's a slow process. In fact, Twitter.com rejected hashtags at first. Prioritize keywords and phrases, plurals, singulars and misspellings.