Domain names ending in .com, .net, or .org are part of the gTLD class. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well. The homepage (primary) URL doesn't redirect to another website or irrelevant page?
Take advantage of Google Places and Yahoo Local
White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Anchor text can affect
how Do your homework! The primary resources
are all available here. Its as simple as your ABC's Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative, so you want to avoid this. I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.
You need to understand your customers and what they're searching for
nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites. Most users want fast
answers, and they only look beyond the first page when they don't find good results right away. Duplicative or unnecessary website content can also hold you back from your true ranking potential. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service.
Who else wants to be successful with SEM
If your site isn't mobile optimized, you're at a serious search disadvantage. Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the keywords) as high as possible. According to Gaz Hall, a Technical SEO
from SEO York
: "User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user."
Google Analytics has changed the face of how to measure SEO success
Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. Make A great example that I like to use is PNS
. sure that the
pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. One of those is just getting the right information. Google is interested in what the user does after they are on your site.