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A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. If you know how, at least. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content.

XML Sitemap Example

There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. Businesses can leverage local SEO Do your homework! The primary resources are all available here. Its as simple as your ABC's to great effect by creating a unique page for every location. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future.

Unheard ways to achieve success with metrics

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Media planning commences with a target market analysis. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products.

Clarification about anchor text

The Google search network (search properties powered by Google's search algorithms) has 65% of the market share, according to comScore's June 2009 report. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible."

Assessing historical progress and how you've been helped by search queries

Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. The Have you ever dreamed about Restaurant Beverley for this? more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a search page if users use specific keywords and visit your website. For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content?